How To Find an Offer Publisher

If you have ever been into affiliate marketing, you know the price of a Publisher. Not some single mailer, but publishers with network of enough size to delivery your message to the audience. Want to know how to find one?

The very first and most simple way is to never try. Many of businesses use a middleman – or a middle-service. They never know who is really sending out their emails. And for sure it is not what you want.

So here comes your best option and the very best friend. You CAN know publishers that work in your business area. Let’s see how you can do it, and how you can profit.

First of all, you will require an account at http://www.MailExp.com . This service can provide essential information on who when and how sends out emails with offers. You will need to activate Extended Slice Details (and, of course, Email Search) features in order to get access to fullest information possible. You can start with Email Search since starting bonus points will be quite enough to see if there is something you need.

Go to http://www.mailexp.com/AdvancedSearch.aspx and type product you are selling /advertising /interested in into a ‘Subject’ field. After hitting ‘Enter’ key you will see a list of emails that meet your needs. If you didn’t activated Extended Slice Details yet, it is the very time to do it. After doing so, in the list of found emails you will see opt in address, sender email and sending host of the messages. Sometimes a publisher is identified by email, sometimes by host. Go ahead and click all the question marks near displayed information. Going for the question mark will bring you to the informational page.

Here starts your journey through all the cross-references. And it can be amazingly simple and fast, leading you to the desired result. At the Site informational page take a closer look to ‘Domain Roles and Related Entities’. There you can see what kinds of services are related to the domain you are viewing right now. You will need ‘Senders’, ‘Redirects’ and ‘Link Targets’. What are they?

‘Sender’ is the one who physically sends out your email. Usually it is the closest thing to publisher you can ever know. In the most cases, it is the publisher itself, even it is hard to get their real identity. Currently our team is working hard at cross-referencing tons of data to give you insights on who really owns mail spreading services (stay tuned to our feeds at twitter ( http://twitter.com/mailexp ) and to our news!). Right now you can see contact information that is found via different systems, so often it will be enough to succeed.

If the sender is not enough and you want to know, who is tracking this email (and usually, what is an affiliate network of this offer), go for ‘Redirects’. Here you will see who owns hosts that were tracking user clicks in the emails. Those can be many, if an offer was spread over several networks, so don’t be sad getting lots of results – it is even better.

And to know your competitors, see ‘Link Targets’. These are sites that were actually promoted and advertised via emails. This information is also essential for you to succeed, because you will know all your rivals and their methods this way.

So what is the profit, you ask? It’s huge – not only you find publishers for your offers, but also you get insight information on your competitors that utilize email marketing and network services that they utilize.

P.S. Don’t say anyone, but soon MailExp.com will present a new feature called ‘Publishers’ – results of tremendous cross-referencing on hundreds of sources that will give you the most precise information on who is who in the email marketing on the web. If you want more information on this feature, you can find contact info here: http://www.mailexp.com/ContactUs.aspx .

How To Monitor Your Brand Usage

Brand is not just a name. It is more like the face of your business. And sure you don’t want this face to be used by others. But how do you know?

Most powerful way to misuse your well-known and respectable brand is to use it in emails. How does it work? ‘Bad guys’ place links to their sites and call them with your brand’s name. When someone reads that email he may be sure that it will lead him to your product. But it doesn’t. And this way your brand works for someone else.

And how do you know who is sending marketing emails with your brand in it? Obvious that you can’t spent a lifetime subscribing on everything in the internet just to see if something comes up. For this reason maybe the best way to do the job is to use services dedicated for that.

Here comes MailExp.com. With a free registration you get access to millions marketing emails gathered throughout the Web. And you can just do a simple search for your brands to see who, where and when is using your name, your brands, your site links – within a minutes. You can even set up alerting to receive notifications when something matching your filters comes up.

How do you benefit from this? It’s simple: your customers will stay with you because they know that your brands are trustworthy, and new customers will come to work with a company that works hard on maintaining their status and trust level.

You want to know how to avoid your brand’s misuse? There is no way for doing it. If someone wants to use it illegally, they will. But you can monitor those efforts and get rid of violators via legal ways, thus saving your place in the market clean and safe. Don’t let others to use your benefits!